Why This Matters: The Importance of the Message

A man in a suit stands beside a large, minimalist Doomsday Clock with black hands and dots on a white face. The overlaid text reads: 'Sorry For Any Misunderstanding': The Bulletin Of The Atomic Scientists Has Clarified That Their Doomsday Clock Is Actually Just Counting Down To An Important Dentist Appointment They Don't Want To Miss. The image is a screenshot of a ClickHole social media post.

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