Throwback to 1974: The Launch of General Mills Breakfast Squares

An old General Mills advertisement for 'Breakfast Squares' shows a large, sliced chocolate bar with a creamy filling, resembling a brownie, next to a box and a coupon. The text proclaims 'The new taste of Breakfast Squares. Moister texture. More flavor. Same great idea.' and describes the product as 'More like brownies. Moist. Fudgier. Bakery good.'

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