Why Does Phil Always Get Overlooked?

A vintage 1976 McDonald's advertisement featuring a large Filet-O-Fish burger floating over ocean waves with a lighthouse in the background. A cartoon fish character named Phil A.O'Fish, wearing a sailor hat and holding a fishing net, appears in the upper left. The text reads 'Phil A.O'Fish says: For A Surprisingly Good Taste' above the burger, and 'try Filet-O-Fish' in large yellow letters below it, with the McDonald's slogan 'We do it all for you.'

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