They were early adopters of the rooftop tent trend.

A vintage photo shows a family camping in a desert landscape with a white 1960s Cadillac with a rooftop tent parked nearby. Under a simple wooden awning, adults and children are gathered around a picnic table with food and drinks. The car's trunk is open, revealing a green bag and a surfboard. The overlaid text reads 'i'm not lazy, i'm just conserving my energy'.

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