Why Does the Tag 'Book' Have a Negative Sign?

A smartphone screen shows a search bar with 'book' typed in, displaying search results including 'books', 'facebook', 'sketchbook', and 'imgurian cookbook'. The keyboard is visible at the bottom with the 'go' button highlighted. The top result for 'book' shows '-3068 posts', indicating a negative or zero count, which is the punchline of the meme.

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